Privacy Policy

1. Introduction

Arduus values your privacy and is committed to protecting the personal data we collect. This privacy policy details how we process your data, what information we collect, what we use it for, and how we protect your rights. Our policy complies with local and international data protection regulations, including the General Data Protection Law (LGPD, Law No. 13.709/2018), the General Data Protection Regulation (GDPR) of the European Union, and other applicable standards.

Summary of Key Practices:

  • Transparency in data processing.

  • Use of data only for legitimate and previously informed purposes.

  • Implementation of rigorous security measures.

  • Respect for the rights of data subjects.

2. Information Collected:

2.1. Personal Data Collected Directly
We collect personal data that you provide directly, including:

  • Contact information: name, email, phone.

  • Professional data: company, position, sector, revenue.

  • Data provided in forms: information collected in contact forms, newsletter subscriptions, or other types of interaction with our services.

2.2. Data Collected Automatically
During your browsing on the site, we automatically collect data that may include:

  • Location data: IP address, approximate geographic location.

  • Browsing data: behavior on the site, pages visited, time spent, clicks.

  • Device and software: type of browser, operating system, screen resolution, etc.

2.3. Sensitive Data
Arduus does not collect sensitive personal data, such as racial origin, sexual orientation, religious beliefs, among others, except when absolutely necessary and with the explicit consent of the data subject, as required by LGPD.

3. Purposes of Data Processing

Arduus uses the personal data collected for different purposes, always relying on specific legal bases, such as the consent of the data subject, the execution of a contract, or compliance with legal obligations:

  • Provision of services: using data to provide and customize the contracted AI services and corporate solutions.

  • Performance analysis: improving user experience and site performance through the analysis of usage data.

  • Communication with users: sending promotional communications, newsletters, and relevant materials about our solutions, with prior consent.

  • Security and fraud prevention: monitoring activities on the site to protect against fraud, breaches, and other security threats.

  • Legal compliance: fulfilling legal and regulatory obligations imposed on the operations of Arduus.

4. Data Sharing

Arduus does not share your personal data with third parties for commercial purposes without your explicit consent. However, your data may be shared with:

  • Service providers: partners who assist in operating the site and providing services, such as hosting providers, email services, marketing tools, and data analysis. These partners have access only to the data strictly necessary for the performance of their functions.

  • Public authorities: when required by law or to comply with court orders.

4.1. International Data Transfer

Your data may be transferred outside Brazil, including countries that may not have data protection laws equivalent to the LGPD. In such cases, we ensure that the transfers are conducted in compliance with legal requirements, using standard contractual clauses approved by data protection authorities or equivalent mechanisms.

5. Data Security

We adopt strict measures to protect your personal data, including:

  • Data encryption: We use encryption to protect sensitive data in transit and at rest.

  • Access control: Only authorized employees and partners have access to personal data, following access control policies.

  • Continuous monitoring and testing: We conduct regular security audits and tests to identify and mitigate potential vulnerabilities.

6. Data Retention

Arduus retains your personal data only for the time necessary to fulfill the purposes for which it was collected or as required by applicable law. When data is no longer necessary, it will be securely deleted or anonymized.

7. Rights of Data Subjects

According to the LGPD and other applicable regulations, you have the following rights regarding your personal data:

  • Access: You may request a copy of your personal data processed by Arduus.

  • Correction: You have the right to request the correction of incorrect or outdated data.

  • Deletion: You may request the deletion of your data, except when processing is permitted by law.

  • Portability: You have the right to request the transfer of your data to another service or product provider.

  • Revocation of Consent: When processing is based on consent, you may revoke it at any time.

To exercise your rights, please contact us at the email contato@arduus.com.

8. Cookies

We use cookies to optimize the user experience and collect data for analytical and personalization purposes. You can configure your browser to reject cookies, but this may affect the functionality of some parts of our site.

8.1. Types of Cookies Used

  • Essential cookies: necessary for the basic operation of the site.

  • Performance cookies: used to analyze how users interact with the site.

  • Marketing cookies: used to personalize advertising campaigns and provide relevant content to you.

9. Changes to this Privacy Policy

Arduus may change this privacy policy from time to time to reflect updates in our services or changes in applicable regulations. We will inform users about significant changes through emails or notifications on the site.

10. Contact

For questions or requests related to this privacy policy, please contact us at the email contato@arduus.com.